research



Current Historic Trail Leaflets:










All of the leaflets are well designed and fit the style a historic trail would present but they all look the same, they all have the same colours, similar layouts and similar fonts used. I want to try and design something which still fits in with the historic trail persona but is a more visually stimulating and stands out over these boring leaflets. 

I want to try and bring more photography into the leaflet as i feel the trail in which the leaflet is for is such a beautiful place that no illustration could really do it justice. For this i will walk some of the trail myself and take photos as i do, these photos i will then edit and include in the leaflet. Also using photographs brings a sense of maturity which i think this trail needs, i wouldn't want to try and illustrate the leaflet and end up with it damaging the character in which a historic trail has. 

Below are inspirations i have found from other leaflets which shows the design style direction i want to go in.










Comments

Post a Comment

Popular posts from this blog

Initial mood-board

Image
Above is my initial mood-board full of inspirations that i have seen in person or online. All these images have given me some sort of inspiration for my project. I will be looking more in depth into everything but first of all i like to collate images that trigger a creative spark in my brain, which give me initial ideas. 
Read more

further developed ideas

Image
i now have the final designs sketched out and in colour for my info and sign post. i now need to get them onto screen and fully render them.  below is a blank prototype for the leaflet showing how it will fold out. it will have a removable strap which you can take off. it will work like a book but the second page will fold out into an A3 map. i wanted to keep it legible and easy to follow but with a big enough map to help older people and younger kids read it. 
Read more

leaflet designs

Image
Above was one of the first front cover designs for the leaflet. i wanted to portray a natural feeling but very quickly scrapped it due to it not really fitting the brief and didn't suit Elgar.  above is the front and back cover for my second design. i felt this portrayed a historic nature trail by the earthy tones used and organic photos. i decided to go against this design as i felt is was better suited to a nature trail or something along those routes instead of an historic route about elgar.  above is my final leaflet cover design (front and back). the yellow on the left will be cut out around the black outline (malvern hills outline). the yellow is a flap which wraps from the back to the front meeting the edge of the title on the front. i felt this design was best suited and had a modern edge to it whilst celebrating elgar and the wonderful scenery around.  above is the different pages in the leaflet. the top image is of two separ...
Read more