Design for Print

Above was one of the first front cover designs for the leaflet. i wanted to portray a natural feeling but very quickly scrapped it due to it not really fitting the brief and didn't suit Elgar.  above is the front and back cover for my second design. i felt this portrayed a historic nature trail by the earthy tones used and organic photos. i decided to go against this design as i felt is was better suited to a nature trail or something along those routes instead of an historic route about elgar.  above is my final leaflet cover design (front and back). the yellow on the left will be cut out around the black outline (malvern hills outline). the yellow is a flap which wraps from the back to the front meeting the edge of the title on the front. i felt this design was best suited and had a modern edge to it whilst celebrating elgar and the wonderful scenery around.  above is the different pages in the leaflet. the top image is of two separate pages.

below are two maps which were made by myself for the leaflet. the first one is a zoomed in section of the elgar route. i wanted this map to be different and stand out from the big map as it was going to be a smaller size in the leaflet so needed it to be legible and clear. the second map below is a map of the whole elgar route, as this one was going to be A3 size i had more freedom when it came to detail in the map. also as the bigger map was the one going to be used for navigation it had to be correct when it came to locations of towns and villages and routes the roads took. i am very happy with the outcome of these maps as it was something i had never tackled before. 

i have decided to add in icons into my leaflet, sign post and info board. the main reason for this is that by using the same icons it brings all aspects together and gives the route a sense of identity. below is initial sketches and below that are the finished vector icons. 

i now have the final designs sketched out and in colour for my info and sign post. i now need to get them onto screen and fully render them.  below is a blank prototype for the leaflet showing how it will fold out. it will have a removable strap which you can take off. it will work like a book but the second page will fold out into an A3 map. i wanted to keep it legible and easy to follow but with a big enough map to help older people and younger kids read it. 

Above are early designs and rough sketches for the leaflet, sign post and information board. Through experimenting with different designs, shapes and sizes for the sign post and info board i feel i have chosen the right final designs and i now need to further develop them. 

last week, as a group we went on a trip to Bristol to look at the signage that was on offer throughout the city. This trip was very beneficial as it help me realise how many types of signage were being used and the different ways you can portray signs. It definitely gave me inspiration for my ongoing project. Also I learnt that info graphics are being used more and more nowadays and we don't just rely on written road signs as much anymore. This trip opened my eyes to a new way of thinking and showed me just how important illustrations and info graphics are in todays society. A well drawn and thought out info graphic is a lot easier to understand than a written sign, its something you can glance at and instantly know the meaning of. I feel sometimes we get lazy and will just write something down when intact we could be a bit more creative and use an info graphic or illustration to say the same thing but in a sometimes friendlier and easier way. below are some examples of the dif